TWG Motorsports CEO Dan Towriss admits Method 1 can be an enormous problem for the brand new Cadillac staff however says it’s aiming to attempt to exceed expectations because of the affinity many followers have with the model.
Cadillac will be a part of the grid in 2026 after a drawn-out induction course of that noticed the unique Andretti entry evolve with backing from Basic Motors. Towriss was a serious driving drive behind the challenge from the very begin and says the anticipation is rising to supply followers with a brand new, American-based staff to root for.
“I feel simply to see what a brand new staff in Method 1 can do [should excite fans],” Towriss informed SiriusXM. “I feel that is the time the place it’s actually going to showcase American innovation, American ingenuity within the automotive, with GM’s involvement. Once you consider what’s occurring in Detroit, what’s going to be constructed there, and Indianapolis, Charlotte…
“From that standpoint, this can be a staff followers can actually get behind. Each single particular person I’ve talked to has a Cadillac story indirectly. You recognize, their grandfather, their father, their mom, their automotive — there’s an attachment to the model.
“And they also’re like, ‘I’m a fan of Method 1, now I’m a fan of Cadillac Method 1.’ We don’t wish to let these followers down, so each effort goes in to exceed expectations and attempt to ship. However make no mistake, Method 1 could be very troublesome. We all know that. And so we’re going to be bringing all that now we have to do the perfect that we are able to.”
The unique entry was permitted by the FIA however rejected for an entry in 2025 or 2026 by F1 at first of final 12 months, with the industrial rights holder stating it could be extra open to accepting the brand new staff in 2028. That was as a result of GM’s suggestion that it could construct its personal energy unit, however after additional negotiations and proof of GM’s plans, the rebranded Cadillac entry lastly obtained affirmation of a spot on subsequent 12 months’s grid in March.
“It was very troublesome to recover from the road,” Towriss admits. “However I feel from the place we stand as we speak, our challenge, our effort, the Cadillac Method 1 staff is healthier off having gone by that.
“Method 1, it shouldn’t be simple. That is the head of motorsports. And imagine me, they didn’t make it simple. There have been instances, yeah, it was irritating. It was like a transferring goalpost.You’d do the work, you bought to a spot, after which it was like, ‘and right here’s one other factor you want to do.’ However we did it. We did it in spades. We obtained in.
“However I’ll say, now that we’re in, we’ve been very welcomed by Method 1. The help from the FIA, the welcome from the opposite groups has been fabulous. So, as we prefer to say, our work continues at tempo, and we’re preparing for 2026.”
Saturday evening in Miami noticed a lavish get together in South Seashore the place Cadillac unveiled the primary model imagery for the brand new staff, and Towriss says the journey forward to be on the grid for 2026 can be filled with main milestones any more.
Cadillac F1 Staff Launch: Miami GP Highlights
The Cadillac Method 1 Staff formally unveiled its branding at a Miami Grand Prix weekend. A cinematic teaser video revealed a daring new emblem, a glossy black and silver Cadillac crest, drawing on the model’s luxurious heritage. pic.twitter.com/WeAFJgDrHr
— Cadillac F1 (@cadillacteam_f1) May 4, 2025
“It’s unbelievable to consider. I feel we’ll be a bit of busier subsequent 12 months and doubtless a bit extra nerves, however that’s actually why we needed to come back out and do the brand launch that we had, was to actually sort of set the stage and begin to present folks what Cadillac Method 1 goes to be about.
“I feel lots of people have recognized Cadillac’s coming, however what does that imply? What’s it going to appear to be? What’s it going to really feel like? A number of work has gone into that. And so [Miami] actually was that launch, telling the entire world what that’s going to feel and look like.
“I feel some folks needed to see a driver announcement, some folks needed to see a livery announcement, but it surely’s like, ‘Hey, we’re not going to ship all the things out on in the future!’
“There’s numerous build-up between now and Melbourne in 2026, and so there’s extra to come back. Grasp on, the livery’s coming, drivers can be coming. Don’t put me on the clock, however numerous issues are going to be occurring there.
“But it surely was nice simply to sort of present the perspective, feel and look, what you may count on from Cadillac Method 1, and to see all of the GM brass present up, TWG World brass present up, the followers, influencers, media, it was only a nice occasion. We had been tremendous excited.”
