Man, we’re having one hell of an prolonged launch season, aren’t we? You’ve skilled a flurry of great, even compelling, driver releases from nearly all people.
COBRA
Callaway 
PING
Srixon
TaylorMade
Titleist
What have they got in widespread? Lots however for the sake of this specific story, I wished to name consideration to the value level (as for those who weren’t already painfully conscious of that exact state of affairs).
The low cost ones … they’re $550 The remainder, effectively, these are $600 on the low finish and $650 on the higher finish.
It’s what it’s, however …
Look, I’m the final man to bitch about the price of golf gear. It prices what it prices and if that occurs to be an excessive amount of for you, don’t purchase it. As financial ideas go, that one is fairly easy to understand. In addition to, it’s not such as you don’t have alternate options.
Kirkland, Tour Edge and direct-to-consumer manufacturers like Sub 70 are all comfortable to let your foot by means of the door for significantly much less.
However what if you need a present era product from a model with some Tour bonafides and a 100-year historical past of innovation?
Has Mizuno received a deal for you.
The backstory
Many golfers consider Mizuno primarily, if not fully, as an iron firm. I may write 4,000 phrases in regards to the firm’s iconic participant’s iron designs. I may write a number of thousand extra on how the emergence of the Scorching Steel franchise has made it a critical participant within the game-improvement class.
In the event you’ve received the time, I may share my diatribe on the way it’s an absolute travesty that the wedges don’t generate the identical quantity of buzz.
Anyway …
The purpose is that for all its historical past, status and energy within the iron class, Mizuno isn’t typically top-of-mind within the driver class.
That notion was strengthened final summer season when the outcomes of a survey carried out by Mizuno recommended that whereas golfers belief Mizuno as an iron firm, on the subject of the motive force, golfers have some reservations.
I suppose that’s not fully unfair.
It begins with the Tour
In the event you’re searching for a proof, my greatest guess is you’ll be able to pin it on the PGA Tour. As soon as upon a time, a number of the greatest gamers on this planet performed Mizuno woods however selections had been made and yada, yada, yada … for the higher a part of the final twenty years, Mizuno didn’t have a whole lot of metalwoods in play. Drivers weren’t sometimes a part of participant contracts and so, as a rule, Mizuno headcovers hid different manufacturers’ drivers.
That’s modified lately with names like Keith Mitchell and Ben Griffin however with pay-to-play a lingering a part of the Tour story, Mizuno struggles to seize consideration approaching that of bigger manufacturers. It in all probability doesn’t assist that golfers have lengthy recollections.
Regardless of the cause, it typically looks like on a regular basis golfers want an incentive to provide Mizuno drivers a good shake.
And so, Mizuno is incentivizing you thusly.
No higher time …
Heading into 2025, Mizuno has made the bizarre choice to not simply let it journey with its present ST driver lineup. The corporate has slashed costs by no small quantity.
The ST-X 230, ST-Z 230 and ST-MAX are simply $300, actually half the value of most opponents’ choices. If the ST-G is extra your pace, it’s solely $50 extra (that’s $350 for these of you who aren’t arithmetically inclined).
Mizuno says it has no plans to launch a brand new driver in 2025 which suggests for $300 you should purchase a present mannequin driver with out worrying a few alternative dropping subsequent week.
To be clear, Mizuno isn’t exiting the motive force class. What we’re listening to suggests these inside the firm consider Mizuno’s subsequent driver goes to its most important launch in years but it surely’s not misplaced on anyone that golfers will want a cause to make the leap to Mizuno.
With that, the $300 price ticket is supposed to entice golfers to provide Mizuno drivers a attempt now whereas concurrently whetting their palate for what’s to return.
Because it at all times does, the brand new yr has introduced with it a plethora of recent driver choices to select from however regardless of not being amongst them, there’s no higher time to attempt a Mizuno driver.
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