We’ve talked about this type of factor earlier than. As we transfer deeper into golf season (and particularly into 12 months Two of any driver’s lifecycle), manufacturers begin pulling out all of the stops to hook the golfer who in some way resisted their preliminary appeal offensive.
In current weeks we’ve seen limited-edition drivers, a parade of limited-edition golf balls, even a limited-edition Chipotle-themed headcover that makes you query each your life decisions and the state of recent advertising.
Bizarre doesn’t start to cowl it.
What I’m driving at is that this: Should you haven’t purchased a Qi35 driver but, TaylorMade hopes this newest run of designer collection choices will lastly separate you out of your cash. And, boy, they introduced some … decisions.
Designer Collection Gold and Platinum
This newest TaylorMade Qi35 Designer Collection drop brings two distinct colorways that beg the query “are you completely certain about this?”
Whereas the Gold and Platinum technically are separate choices, I’m lumping them collectively as a result of they each symbolize the identical elementary query: “What if we simply … went for it?”
Let’s begin with some context from TaylorMade’s design workforce.
“The cool factor about Designer Collection is that we will solely do that in restricted portions and that permits us to do one thing outdoors the norm. Whether or not it’s how paints and pigments are sourced, how they’re utilized, or drawing inspiration from totally different locations like aeronautics or the auto business, it’s a continuing studying and evolution course of.” – Robert Nunez, Principal Designer of Product Creation
After I first learn “gold and platinum” within the press launch, I assumed we have been speaking about tasteful accents—perhaps some delicate highlights right here and there, nothing too flashy.
I used to be mistaken. So very mistaken.
Obtainable within the core Qi35 and Qi35 Max, TaylorMade’s Gold and Platinum choices symbolize a full dedication to what can solely be described as “maximum visual impact.” Once they stated “Gold”, they meant gold—the whole clubhead (minus the face and accent textual content) is gold. Not gold-ish. Not gold-inspired. Gold.
Similar goes for “Platinum” which is to say the entire rattling factor is silver and pleased with it.
It’s a daring technique, Cotton.
On one hand, I’m genuinely impressed. Every colorway represents an unrepentantly audacious design alternative that refuses to apologize for itself. There’s one thing refreshing about an organization that claims, “You already know what? Let’s make a gold driver and see what occurs.”
Alternatively … Wow! These items are going to be seen from the house station. I’m not completely certain how the golf world goes to react when somebody exhibits as much as the primary tee with what appears like a trophy as an alternative of a driver.
The Verdict
I have to know what you concentrate on these.
Launched earlier this yr, the primary Designer Collection choice (Gloss Black) was principally Aaron Decide going through a batting-practice fastball—straightforward cash, assured crowd-pleaser, destined for fulfillment.
That’s a distinct dialog completely. I suppose it’s simpler to be daring whenever you’re solely making restricted portions however somebody goes to must be the primary particular person to tug certainly one of these out of their bag at their house course. That takes a particular form of confidence.
Or a whole lack of self-awareness. The jury’s nonetheless out.
Pricing and Availability
TaylorMade Qi35 Designer Collection Gold and Platinum drivers can be found now with a retail worth of $649.99.
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