In relation to restricted version golf gear, most manufacturers observe a predictable playbook: slap some stars and stripes on all the pieces, throw in a couple of patriotic slogans, and name it a day. TaylorMade might have carried out precisely that for this 12 months’s U.S. Open at Oakmont.
As a substitute, they’ve created something a bit more interesting.
The Heritage Assortment manages to honor each the championship and TaylorMade’s personal legacy in a approach that feels genuine moderately than compelled. Whereas purple, white, and blue parts are current all through the gathering, they’re balanced with a deeper story that connects TaylorMade’s founding to the host venue.
The Pittsburgh connection
The star of the Heritage Assortment isn’t simply one other flag-themed workers bag. It’s a love letter to TaylorMade’s origin story and the town that’s internet hosting this 12 months’s championship.
In 1979, TaylorMade founder Gary Adams created the Pittsburgh Persimmon, a chrome steel driver that might basically change the sport. The identify was a deliberate nod to industrial Pittsburgh, symbolizing a brand new age of metalwoods in golf.
Inside a couple of years, wood drivers have been basically out of date. The Pittsburgh Persimmon had began a revolution.
Quick ahead 45(ish) years, and TaylorMade is celebrating that heritage with a set that brings the Pittsburgh Persimmon story full circle because the U.S. Open returns to Pennsylvania.
Greater than meets the attention
The Heritage Staff Bag stands out from throughout the vary with its steel-grey base shade and patriotic accents, however the actual particulars are extra delicate. ‘Pittsburgh Persimmon’ is scripted into the topside valuables pocket and carry strap. ‘Authentic One’—one other moniker for that first steel wooden—is bordered by 1979 on one of many bottom pockets.
The headcovers observe the patriotic theme with distinctive purple, white, and blue patterns, they usually additionally characteristic ‘125’ to commemorate the a hundred and twenty fifth enjoying of the championship.
The attention to detail extends to parts just like the classic plaid lining.
The balls get the retro therapy
The Heritage TP5 and TP5x balls is likely to be probably the most attention-grabbing a part of the gathering. As a substitute of the fashionable TaylorMade emblem, they characteristic the unique blue script that longtime golfers will acknowledge.
The packaging follows swimsuit with retro designs and decades-old golf ball blueprints on the dozen bins. It’s the form of throwback aesthetic that appeals to golfers who recognize classic design.
The remainder of the gathering
Rounding out the TaylorMade Heritage Assortment are a pair of A-Body hats (one purple, one blue) that includes the TaylorMade emblem, a pair of T-shirts (black/white), and, for my cash, what is likely to be the unsung hero of the collection, a Tour Most popular Glove that includes the classic emblem on the closure piece.
Why this method works
What makes the Heritage Assortment value noting isn’t simply that it seems good—although it does. It’s that TaylorMade discovered a approach to have a good time each the championship and their very own story with out making both really feel secondary or compelled.
Most U.S. Open gear is forgettable. It serves its function for per week after which disappears into golf historical past. The Heritage Collection feels a bit totally different. It’s the form of stuff that collectors may need to personal not simply because it’s restricted, however as a result of it tells a narrative.
TaylorMade has all the time been an organization constructed on innovation, however this assortment exhibits they perceive their historical past too.
The Pittsburgh Persimmon modified golf in 1979. Forty-six years later, the Heritage Assortment presents a considerate tackle restricted version golf gear.
The TaylorMade Heritage Collection is obtainable now at choose retailers and at TaylorMadeGolf.com.
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