Netflix has known as an audible and now plans to pursue a Sunday NFL package deal following its profitable Christmas Day debut final season.
Bela Bajaria, the chief content material officer for the streaming large, confirmed the technique shift on a current episode of “The City” podcast.
“I undoubtedly need the Sunday (afternoon) video games,” Bajaria mentioned when requested which package deal she could be enthusiastic about pursuing when NFL media rights change into accessible.
The NFL’s present Sunday afternoon rights offers with CBS and Fox run by the 2033 season. Nonetheless, the NFL has opt-out clauses in most of its agreements after the 2029 season, in response to Entrance Workplace Sports activities.
Bajaria’s public feedback are in stark distinction to remarks made final month by Netflix co-CEO Ted Sarandos throughout a fourth-quarter earnings name with trade analysts.
Sarandos known as the economics of pursuing a full-season, big-league sports activities schedule “extraordinarily difficult.”
“If there was a path the place we might really make the economics work, for each us and the leagues, we would definitely discover (it),” Sarandos mentioned. “However proper now, we imagine that the dwell occasions enterprise is the place we actually need to be.”
Netflix’s Christmas doubleheader — Kansas Metropolis Chiefs-Pittsburgh Steelers and Baltimore Ravens-Houston Texans — broke NFL streaming data with common audiences of greater than 24 million viewers.
–Discipline Stage Media
