First launched in 1995, Mitre’s Ultimax ball shortly turned a defining image in English soccer. A fixture on Premier League pitches all through the Nineteen Nineties, it made historical past as the primary soccer to interrupt the 100mph velocity barrier.
Now, 30 years later, Mitre has reimagined the legendary ball, bringing it again with a contemporary twist.
The brand new Ultimax Professional Thirtieth Anniversary Ball merges the traditional design with cutting-edge expertise, celebrating its iconic standing whereas setting a brand new customary for the following technology.
Whereas the ball retains the acquainted 6-panel building, the traditional white, blue, and pink colourway, and the unmistakable crown emblem, it’s been upgraded with superior options. Hyperflow grooves scale back drag and a glossy pearl end provides a nod to conventional Thirtieth-anniversary presents. The inside additionally sees enhancements, with Hyperfoam cushioning now enhanced for cleaner strikes and much more energy.
To mark the milestone, Mitre has launched the “The Subsequent In Line” marketing campaign, spotlighting the brand new wave of soccer expertise carrying on their household legacies.
The marketing campaign options rising stars reminiscent of Raphaella Wright-Phillips, granddaughter of Arsenal icon Ian Wright, Ruben Butt, son of Manchester United legend Nicky Butt, and Jacob Fowler, whose father is Liverpool’s personal Robbie Fowler.
The trio, every in classic 95/96 kits, embody the connection between the previous and the longer term – simply as the brand new Ultimax Professional does itself.
