I don’t assume there’s an official checklist of the best golf and golf-adjacent collaborations of all time but when there have been, COBRA and Chipotle teaming as much as serve contemporary equipment would crack the highest 5.
If nothing else, it’s higher than the final (and possibly solely) golf x native quick meals Mexican joint collab. Keep in mind that time Callaway put Taco Bell logos on a Chrome Comfortable? Some dude is promoting these for $150 every on eBay.
Anyway, the background right here, past burritos being superior, is that COBRA staffer Max Homa is a large Chipotle fan so why not, I assume, have fun that with a headcover that appears like a foil-wrapped burrito and a shag bag that appears loosely like a Chipotle to-go bag?
It’s peak sponsor relationship targets
Look, we’ve all been there. You point out in passing that you just actually love one thing (typically irrationally). Perhaps it’s your favourite espresso store, an obscure sock model or a rain jacket from an organization no one is aware of tips on how to pronounce. Your pals nod politely and transfer on. However when you’re Max Homa and also you point out Chipotle, COBRA says, “Maintain our guac.”
Most guys get fitted for a brand new driver and name it a day. Homa will get a full COBRA deal AND will get his burrito obsession became golf equipment that he’ll reportedly debut on the Memorial Event.
To borrow from Kyle Porter: “Regular sport.”
“COBRA has at all times been a pacesetter in making the sport of golf extra approachable and this collaboration is not any totally different,” Homa mentioned. (Most likely whereas consuming a burrito bowl with additional every part.)
The stuff no one knew they wanted
The star of this collab is clearly the foil-wrapped burrito headcover. I’m undecided what sort of metric that is but when my daughter performed golf, she would positively need it.
The golf ball shag bag seems to be like a Chipotle to-go bag. So now you possibly can stroll across the short-game space trying such as you’re hauling a household dinner as a substitute of simply accumulating the carnage out of your chunked wedges.
The limited-edition gear goes on sale solely at cobragolf.com Could 27. Homa can be gifting away 250 free burrito headcovers through his Instagram. Utilizing the eBay Taco Bell Chrome Comfortable mannequin, that’s roughly $37,500 price of stuff.
This really is smart
Whereas the logic behind the collab will not be instantly obvious, it kinda is smart.
Hear me out.
Each golf and Chipotle contain a variety of ready, agonizing over in the end unimportant selections, spending more cash than you deliberate and feeling instant remorse adopted by doing it once more subsequent week.
I’m beginning to marvel why no one considered it sooner.
The larger image, possibly
A burrito headcover may appear absurd however that is precisely the sort of factor golf wants extra of. The game has spent many years taking itself means too critically. Right here comes Max Homa and COBRA saying, “What if we simply had some enjoyable with this?”
After a tough entrance 9, wouldn’t you reasonably attain in your bag and see a cheerful burrito headcover than no matter boring company emblem you’re at present sporting? Why not change your golf model emblem with a wholly totally different company emblem?
Take that, capitalism!
It’s a reminder that golf is meant to be satisfying, even whenever you’re hitting it sideways.
Whether or not this conjures up different fast-casual chains to get into golf stays to be seen however I’ll inform you proper now: I’m all in on Titleist X White Fort. Give me a Craver Case price of Professional V1s and a Cheesecake On-A-Stick-themed Scotty.
Perhaps that’ll occur in time for the Ryder Cup.
For now, we are able to all admire COBRA and Chipotle for giving us precisely what we didn’t know we needed: the possibility to make our golf luggage appear like we simply crushed a dinner order on the best way to the primary tee.
A reminder: the headcover and shag bag shall be obtainable solely at cobragolf.com beginning Could 27. These will in all probability promote out quicker than you possibly can say “double meat (and don’t be stingy).”
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