Effectively, nicely, nicely. Look who’s leaping on the copper bandwagon.
Callaway simply introduced limited-edition brushed copper variations of the Apex Ai200 and Apex Ai300 irons as a result of, apparently, nothing says “premium golf gear” fairly like making every little thing seem like it belongs in a steampunk fantasy.
Don’t get me flawed. I’m completely not complaining. The copper end appears unbelievable and Callaway isn’t alone in recognizing that golfers have developed a critical urge for food for metallics that don’t contain chrome or black. TaylorMade, Mizuno, Vokey—they’ve all been mining copper and for good purpose.
It really works.
The third chunk on the apple
Right here’s the factor about limited-edition finishes: they’re sensible enterprise. We’ve already seen this playbook with the Apex Ai lineup. First got here the usual model. Then Callaway rolled out the Black Shadow version for many who wished one thing a little bit extra sinister of their bag.
Now we get copper.
It will be good if all finishes had been accessible at launch however this strategy is the right technique for capturing golfers who might need handed on the unique launch and handed once more on Black Shadow however can’t resist the nice and cozy, vintage appeal of brushed copper. At $230 per stick ($1,610 for a seven-piece set), it’s a pleasant little upcharge alternative over the usual fashions.
It’s laborious to fault Callaway (or anybody else). If persons are prepared to pay further for a distinct coloration, why not give them what they need?
The efficiency story
Look, we’ve already lined the performance details of the Apex Ai lineup, so I received’t rehash the total know-how breakdown right here. The quick model: each the Ai200 (hollow-body participant’s distance) and Ai300 (cavity-back game-improvement) pack Callaway’s Ai Good Face know-how and Solid 455 Face Cup for pace, consistency and really feel.
The copper end doesn’t change any of that. These are the identical irons you already know, simply dressed up in a end that’ll make your enjoying companions cease and stare.
Restricted means restricted
Callaway is looking these “restricted version” which in golf gear communicate often means “we’ll make them till folks cease shopping for them.” However given the recognition of particular finishes and the truth that copper has turn into the recent metallic of selection, don’t count on these to stay round perpetually.
Should you’ve been on the fence in regards to the Apex Ai lineup and have a factor for copper, this could be your second. Simply don’t blame me when your buddies begin asking the place you bought the flamboyant irons.
The Callaway Apex Ai200 and Ai300 Brushed Copper irons can be found now at $230 per stick.
For extra info, go to CallawayGolf.com.
The publish Callaway Goes Copper With Limited-Edition Apex Ai Irons appeared first on MyGolfSpy.
