At Badminton England, we’re proud and excited to start a progressive new chapter within the supply of our efficiency programme.
One in every of our 5 key pillars on the core of our ten-year technique is the Carry out pillar – ‘growing a system and setting that permits gamers to maximise their potential and carry out on the highest stage’. The foundations to attain these targets are already in place and stay each sturdy and basic to the way forward for badminton on this nation. Nevertheless, collectively we are actually taking a transformative stride in direction of constructing what we consider can be a revised construction even higher outfitted to ship success for our athletes.
Our new configuration is intentionally designed to place coaches and gamers on the nucleus of all the things we do.
The construction can be damaged down into three clearly-defined areas:
- Senior Programme
- Junior Programme
- Para-badminton Programme
Going ahead, will probably be badminton coaches – these with a deep, wealthy understanding of the game and what it takes to succeed – who straight handle our athletes, our efficiency help workers and their fellow coaches. That is to help a laser-like give attention to the person – the athlete on the court docket and empowering them to get the perfect out of themselves can be our very highest precedence.
The brand new construction will enrich the pathway between our junior efficiency cycle and our senior elite programme. Utilizing this new ideology, our core ideas can be delivered persistently throughout all 5 disciplines and our flourishing para-badminton set-up. We will even dive deep into the information we acquire to tell our selections and navigate our means in direction of titles, trophies and medals.
The sights of Badminton England and GB Badminton are already firmly set on the Olympic and Paralympic Video games in Los Angeles in 2028. Our aspirations are to compete on the most important stage throughout all 5 disciplines and to problem for medals sporting the Workforce GB and Paralympics GB crest. We’ll goal to proceed to steer the sphere with our pioneering and unparalleled para badminton efficiency programme and we firmly consider we ought to be one of many prime ten nations in our sport – with the implementation of one of the crucial dynamic and groundbreaking set-ups in badminton we’re assured we will obtain nice issues at Badminton England.
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Morten Frost, Efficiency Director at Badminton England, stated “We’re all residing life ahead, however we perceive life backwards. I’ve been concerned in badminton since I used to be a younger baby, but in my two-and-a-half years within the function of Efficiency Director I’ve discovered a lot extra concerning the context of our sport on this nation, the efficiency methods in place to try for on-court success, and the excellent individuals on the very coronary heart and soul of our organisation who proceed to drive it ahead – and I’ve seen such an incredible quantity of exhausting work and dedication.
“On account of that dedication, we have now constructed a stronger tradition and developed a dedication to a long-term technique to make badminton in England much more aggressive in Europe and on the world stage. Now, it’s time to redouble these efforts, reassert that dedication and collectively take a big step ahead in direction of that objective. Now we have come a great distance already, however there may be extra to do. We’ll nonetheless make errors alongside the way in which and we’ll proceed to be taught, in fact. However, with this new construction in place, I’m extremely enthusiastic about what the longer term can seem like for badminton in England.”
Sue Storey, CEO at Badminton England, stated “Because the governing physique of the preferred racket sport within the nation, we have now a duty to problem our methods of working, always evolve and enhance, and be each lifelike and bold in our goals.
“On behalf of Badminton England, I wish to place on file my heartfelt thanks to each member of teaching workers who has contributed to bringing our senior, junior and para programmes to the place they’re immediately. And I wish to personally thank all of the teaching and efficiency workers who’ve gone above and past in latest weeks to minimise any disruption to coaching schedules, teaching requirements and our athletes’ preparations throughout this transitional interval. It has been a real group effort for which I’m massively appreciative.
“Efficiency is measured in opposition to achievement on the highest stage and I’m assured this new strategy is the continuation of an ethos of exhausting work and dedication and the beginning of a really optimistic future for our efficiency setting.”
As a part of our new construction, Badminton England are actually proactively recruiting for six new roles integral to the success of this new imaginative and prescient:
- Head Coach (Senior)
- Head Coach (Junior)
- Para GB Nationwide Coach & Pathway Supervisor (Para)
- Programme Supervisor (Senior)
- Singles Coach (Senior)
- Doubles Coach (Senior)
We sit up for welcoming purposes for positions which can all come collectively to type a highly-motivated, performance-driven group of coaches and help workers devoted to delivering the perfect setting for all our gamers.
Chair of GB Badminton, Mark Burgess, defined “This can be a daring and obligatory step ahead for the GB programmes in our pursuit of world-class efficiency. Fostering an setting the place expertise can really thrive is important for our future success and the GB Board absolutely supported the imaginative and prescient Morten articulated. With our sights firmly set on LA 2028, we’re trying ahead to the influence this transformation could have in serving to to propel the GB programmes to new heights.
“On behalf of GB Badminton, I might additionally like to precise our gratitude to these coaches who’re leaving the GB programme for his or her dedication and important contributions as gamers and coaches over a few years. We want them each success sooner or later.”
That is just the start. This can be a group effort. And we’re all trying ahead to seeing what we will obtain collectively.
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