The solar is setting on Amazon’s Prime Day four-day extravaganza, and we have not stopped (effectively, aside from sleeping and consuming). It has been a busy week looking out via the gross sales, and we have unearthed some significantly good offers over the previous few days.
All good issues should come to an finish, so if you have not taken benefit of the sale but, however you’ve got had your eye on one thing, do not cling round. After at the moment, the offers could cease and you will in all probability have to attend for Black Friday.
On condition that the Tour de France is in full swing, you may be forgiven for feeling impressed to get out and experience your bike. However should you dusted off your street bike on the weekend and realised it wants a number of upgrades, the Amazon Prime Day bike offers current an important alternative to economize within the course of.
Admittedly, Amazon does not promote the whole lot a bicycle owner may need. You will battle to seek out Remco Evenepoel’s bike for instance, however there’s an entire host of issues it does promote, such because the Abus helmet as worn by Mathieu van der Poel and a bunch of Gore biking equipment.
Even should you’re after one thing else not offered on Amazon, the expansive attain of Prime Day typically means different retailers compete with their very own gross sales, too. Within the USA, Competitive Cyclist has a Tour de France sale happening, and Sigma Sports within the UK has a conveniently timed ‘mid-season sale’.
Right here, on this roundup of biking offers, we have chosen one of the best offers that we predict will curiosity our readers, interspersed with useful recommendation on what to purchase and maybe what to keep away from.
Fast Hyperlinks
To make the most of the Amazon Prime Day biking offers, you may should be signed up for Amazon Prime. Amazon affords a free trial period for brand new customers, however you’ll be able to cancel your trial earlier than the primary fee is taken.
In depth: 2025’s finest Prime Day bike offers
My high picks
Three from the UK, and three from the USA.
Greatest Prime Day bike offers USA
Greatest Prime Day bike offers UK
Amazon Prime Day 2025: Are the offers any good?
Having compiled this web page, and lots of others earlier than, we might say that for the time being, there appear to be some good offers right here and there, however maybe not the sheer quantity of offers we have now seen previously. It is nonetheless solely the second day of the sale, although, so extra may drop as we hit the again finish of the week. The reductions accessible are definitely price trying out although.
Typically one of the best Amazon Prime Day offers are in tech, resembling bike computer systems, indoor bikes, headphones, coronary heart price screens and so forth, and the identical rings true this yr.
Past these, we have seen consumables given good reductions too. This presents an enormous alternative to economize in the long run. Issues like bike wash, vitality gels and biking equipment are used all year long, so why not make the most of the reductions and replenish prematurely?
How we discover one of the best biking offers
There are a number of Amazon sale occasions annually that we cowl, however we do not use AI, robots, monkeys with typewriters, nor Santa’s elves to compile this content material, it is all completed by members of the Cyclingnews tech group.
This yr, that features Josh Croxton, Will Jones, Tom Wieckowski, Paul Brett and Graham Cottingham. Every of whom has years of expertise writing tech-related bike content material for web sites and magazines.
Put merely, we trawl the gross sales on the lookout for merchandise that function in our purchasing guides, then if we discover a good worth, we cross-check it towards the remainder of the web.
We use instruments to assist us. Primarily, we use the strangely-titled however eminently helpful CamelCamelCamel software to examine historic pricing. We additionally use The Wayback Machine to examine former listings the place crucial.
Extra pertinently, although, we use our years of expertise testing biking merchandise (bikes, clothes, equipment, tech and so forth) to offer us an excellent understanding of what merchandise are good, and that are unhealthy, as a result of irrespective of how low cost or closely discounted one thing is, it is not a ‘whole lot’ if the product is nugatory.
We then mix that perception with our information of the business. We all know which manufacturers are in style, and which aren’t. We generally know that are overstocked (and prone to need to low cost closely). We additionally know if a model simply launched – or is perhaps set to launch – a brand new mannequin, and thus may need to filter the older mannequin to make room for the brand new one.
Greater than something, we merely use our understanding of which merchandise can be found available on the market in every class, what they’re priced at, and which ones are one of the best. If product A is marginally higher than product B, however product B turns into considerably cheaper within the Prime Day Gross sales, we make a human judgment on which is the one to advocate. If we nonetheless suppose product A is price the additional spend, then we’ll say that, and likewise Vice Versa. Generally we’d merely provide the information and allow you to make that judgement as a result of solely you’ll be able to actually determine what one of the best product is to your wants and your price range.
If we discover a product that meets the standards of fine, an excellent worth, and not-available-cheaper-elsewhere, then it will get added. Whether it is accessible cheaper elsewhere, we’d nonetheless embrace it if it is a good supply, however we’ll at all times share the higher worth too.
