Audi has introduced a brand new title sponsorship for its debut Components 1 season in 2026, with monetary techology firm Revolut becoming a member of the game for the primary time.
The present Sauber staff will turn into the Audi works outfit from subsequent season, and Revolut will exchange Stake as title associate. Audi describes the deal as a “landmark settlement” because it makes the announcement forward of its entry, attracting what was ranked as Europe’s most respected expertise firm final 12 months, with a valuation of $45 billion.
“Audi is getting into Components 1 with a transparent ambition: to make use of the platform as a technologically related and economically sustainable funding in the way forward for the Audi model,” CEO Gernot Dollner stated. “We firmly imagine within the success of our venture, which we’re approaching with a sensible angle and a mindset of steady enchancment.
“In Revolut, we now have discovered a associate that shares our ambitions and angle. Components 1 is a world stage that provides us the chance to achieve new goal teams collectively and generate enthusiasm for our merchandise.”
Revolut Enterprise is about to be extensively built-in into the staff’s monetary operations, and Revolut prospects – of which there are at the moment over 60 million – may also get unique advantages as a part of the deal, in line with Audi.
“With Revolut, we now have discovered a associate that shares our core ethos of innovation and relentless ambition,” staff principal Jonathan Wheatley stated. “That is greater than a model match; it’s a strategic alliance, engineered to problem conventions in motorsport. From 2026, Revolut’s digital-first options will energy key areas of our operations whereas additionally redefining how followers and communities interact with our staff – delivering a seamless and fascinating expertise on and off the observe.”
Revolut CEO Nik Storonsky says the 2 manufacturers are centered on making an attempt to disrupt the established order of their respective fields, with F1 seen as the best platform to inform the fintech firm’s story.
“This can be a monumental partnership for Revolut and the long run Audi F1 Workforce,” Storonsky stated. “We’re accelerating in direction of 100 million prospects, and we’ll be bringing them into Components 1 with unforgettable experiences at a pivotal time for the game.
“As Revolut continues to problem the established order in world finance, the long run Audi F1 Workforce is about to do the identical in motorsport. With a shared outlook, world ambition and relentless drive for progress, this partnership will outline what’s potential in Components 1.”
