By Chris Oddo | @TheFanChild | Tuesday February 11, 2025
The WTA celebrated a banner 2024 by way of its rising world viewers.
In keeping with the tour, the WTA’s cumulative world viewers rose by 10% final yr to achieve a file 1.1 billion on broadcast and streaming platforms worldwide.
The primary yr of the WTA Finals in Saudi Arabia additionally made a big influence.
The WTA Finals attracted the largest viewers of any year-end finals in WTA historical past, with a worldwide viewers of 78 million, up 160% towards the viewers for the earlier yr’s occasion.
In an electronic mail, the tour cited Chinese language engagement as an enormous reason behind the general numbers. The tour lately introduced that it’s increasing its viewers attain in China for the 2025 season following a brand new deal introduced by WTA Ventures and Tencent. The settlement signifies that Tencent’s digital platforms will supply protection from each match on the Hologic WTA Tour by way of to the season-ending WTA Finals Riyadh offered by PIF in November, together with all WTA 250s, 500s and 1000s, besides occasions performed in Chinese language mainland.
There are presently 5 Chinese language singles gamers within the High 100 of the WTA Rankings headed by Olympic gold medalist Zheng Qinwen.
The WTA says that two-thirds of its world viewers is aged beneath 45, and aded that on-site attendance at WTA occasions elevated by 15% to three.5 million.
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