In case you get pleasure from getting riled up over the price of as we speak’s golf tools, we’re going to have some enjoyable as we speak.
In case you really feel compelled to voice your frustrations over $600 drivers in our feedback part or on social media, contemplate this my reward to you.
Sure, mates, as we speak we’re going to speak concerning the new XXIO Prime Royal Version lineup. Earlier than we go any additional down this highway, nonetheless, you’ll in all probability wish to know these numbers:
Driver: $1,199.99
Fairways: $799.99
Hybrids: $499.99
Irons: $2,099 (5 items)
Add-on irons: $359.99
Women’ packaged set: $5,299.99
No, these numbers are usually not a typo. XXIO Prime is a premium, upscale product and Royal Version is a further bounce up the upscale scale. The great people at Srixon-Cleveland-XXIO contemplate XXIO the “kitchen sink” line. Which means XXIO throws each little bit of tech it will probably into the product, together with the proverbial kitchen sink. Not surprisingly, a few of that know-how ultimately finds its approach into Srixon and Cleveland merchandise so you can even contemplate XXIO to be a “idea automobile” kind of product.
So, yeah, the costs are excessive, however there’s a marketplace for the sort of product. Not an enormous one, thoughts you, however a market nonetheless. XXIO has been aggressively working the North American marketplace for the higher a part of a decade and has succeeded in establishing itself each at retail and inexperienced grass.
With that out of the best way, let’s get on with the article. I can’t wait to learn your feedback.
XXIO Prime Royal Version: What’s it and who’s it for?
XXIO is the upscale wing of the Srixon-Cleveland-XXIO triumvirate. Specifically crafted from grip to tip, XXIO is an ultralight providing for what the corporate calls “skilled” golfers. That’s code for seniors and older golfers who don’t have the identical swing pace as they did again within the day. It additionally consists of girls of various ages who will profit from a lighter providing.
What makes XXIO completely different is that it’s not an OEM’s common providing with a light-weight grip and shaft. Heads, grips and shafts are all made by XXIO for XXIO for the aim of being mild and straightforward to swing.
XXIO considers its customary light-weight providing to be “premium” efficiency for the target market and is priced accordingly. XXIO Prime is its ultra-lightweight premium providing and is ultra-premium priced.
As its identify suggests, XXIO Prime Royal Version is a luxurious model of XXIO Prime with gold trim, fancy milling and sufficient bling to make any queen, princess or duchess blush.
A top-selling model in Asia, XXIO has discovered a foothold in North America. The goal demographic consists of most ladies in addition to growing old males who play a number of golf and wish to profit from what’s left of their golf-playing years. That’s a demographic OEMs from Callaway to Wilson are beginning to concentrate to with their very own lighter-weight choices. These choices are often customary to barely modified variations of these OEMs common merchandise, constructed with a light-weight shaft and grip.
XXIO’s declare to differentiation is that its merchandise are designed particularly for a surprisingly massive subset of that concentrate on demographic. They’re golfers who’ve cash and don’t thoughts spending it on one thing they consider will make their remaining golf-playing years simpler and just a little bit extra enjoyable
“However $1,200 for a driver????”
We’re speaking jewellery right here, individuals.
XXIO Prime Royal Version has nothing – as in zero, nada, nuttin’ – to do with any mainstream product. The driving force has a 39-gram, gold ion-plated shaft for heaven’s sake. Your entire line is engineered from grip to tip to supply light-weight efficiency. Your entire bundle, from head to shaft to grip, is designed as one holistic unit to be mild, simple to swing and even simpler to stand up within the air.
Whereas the standard XXIO participant is what we’d name a gradual swing pace participant, the common XXIO Prime participant is a fair slower swinger.
In case you actually wish to know who buys XXIO Prime Royal Version, make a journey to Palm Springs. You’ll see McLaren, Bentley, Ferrari and Lamborghini dealerships and loads of these vehicles parked at some swanky nation golf equipment. Palm Springs is the XXIO mothership and, to these golfers, the value tag is couch-cushion cash.
(As Fitzgerald stated: “The wealthy actually are completely different.” And, as Hemingway responded: “You’re proper. They’ve acquired extra money.”)
XXIO Prime Royal Version: The techy stuff
The XXIO Prime Royal Version tech story is boilerplate from the standard XXIO Prime. It’s for the “skilled golfer” who, fairly merely, is attempting to take advantage of out of no matter {golfing} years she or he has left.
The metalwoods function a BiFlex Face, a inflexible body round a extremely versatile face to strengthen key areas of the face to increase the excessive COR space and optimize ball pace.
Moreover, additionally they function ActivWing, an aerodynamic ridge on the heel aspect of the crown. Exen XXIO says ActivWing is difficult to clarify however it makes use of aerodynamics to assist get the clubhead sq. at affect. Cleveland makes use of ActivWing on the new HiBore XL.
There’s the Cannon Sole on the fairways and hybrids to convey CG to subterranean ranges. The irons are a four-piece development with a super-light and versatile titanium face. That face is Tremendous-TIX 51AF, the identical materials as used within the driver face.
XXIO’s proprietary SP1300 graphite shaft is customary in the whole line. The driving force shaft is 39 grams and the shafts get progressively heavier as the road transitions from woods to irons. The usual fashions are available in SR and R flexes. The women’ packaged set is available in L flex. That set provides a contact of lavender accent to the gold bling.
The entire golf equipment function CNC-milled faces and gold ion plating on the clubheads and shafts. It’s not my cup of tea, however in the event you acquired it, flaunt it, child.
The brand new XXIO Prime Royal Version hits retail and on-line on Feb. 14.
For more information, go to the XXIO website.
XXIO is discounting the earlier version XXIO Prime 12 on its web site. Click here for particulars.
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